Do you remember what it was like doing business in 2005? Imagine life back then, especially if you were in towns such as Scottsdale, Miami, or just about any city in California. Ahhhh, that feels good doesn’t it? OK, as my yoga instructor says, “come back to consciousness as soon as you are ready.” Let’s open our eyes and look around the room and recognize where we are. We’re in 2011. The shadow inventory is still in the shadows. The housing recovery is….well….it’s recovering. Sort of.
The point of our little exercise in imagination is to remember what success is. If you’re not feeling success the way you’d like to, then it’s time to do something about it. Typically, change is a very uncomfortable thing to encounter, but I ask you a simple question that is measurement of your pain: “Which is more painful? Doing things the same way and staying stagnant, or changing things up a bit based on some good planning to start “Winning” (as Charlie Sheen would say)? Most likely, everyone would agree in the latter option. Why is it then that when push comes to shove many of use stick with option 1? The reason is that DOING is harder than SAYING.
Let’s cut to the chase. Here is a quick start plan to increase your business over the next 3 months. How do I know this works? Because I’ve already done it in 2011.
QUICK START PLAN TO INCREASING BUSINESS IN 3 MONTHS:
- Take Inventory of Your Business.
- Take the FAT.
- Measure Your Success.
- Set One Real Goal.
- Dress for Success.
- Control Your Environment.
- Exercise Fiscal Responsibility.
- Watch Bloomberg.
- Keep in Touch.
- Be Excellent.
What Does All of This Mean?
1. Take Inventory of Your Business. No, this is not a suggestion to go look at your listing inventory. There is much more to running a real estate business than your physical inventory. How are your systems for daily operation? Do you have a proper web presence? Have you looked up popular key word searches on Google (such as “New York City Real Estate Agent”), and if so, where do you fall? How is your bookkeeping? How is your time management? I recommend setting aside half of a day and looking at everything that makes up your business. Take thorough notes. Then do whatever it takes to come to a solid conclusion on whether or not your current business is successful.
2. Take the FAT. In this case FAT stands for Financial Aptitude Test. If you’re not the financial-type, then find someone who is. There are amazing outsourcers (such as www.NREAS.com) who love to dig apart your financials and tell you what a mess it is. On a serious note, the FAT test is our way of saying, “it’s time to look at your income versus your spending.” If you can’t answer this question within 10 minutes then proceed immediately to www.Quickbooks.com.
3. Measure Your Success. Do you know where your leads are coming from? Do you even know where to find this answer? If you don’t, then it’s time to start wrangling in your lead sources. Whether it’s sign calls, website leads, or referrals you should know where they’re coming from. Not only that, but you should be able to measure your return on investment by comparing your successful leads and the revenue they’ve produced against the cost of acquiring those leads. Every source of leads should come with an on-demond reporting system such as Google Analytics for your website. If it doesn’t then find out why.
4. Set One Real Goal. Do you know why most people fail at their New Year’s Resolution goals? Because there’s no form of accountability. Set ONE main goal for your business this year and find someone to keep you accountable. Find a buddy, coach, or spouse to ask you on a regular basis where you are with your goal. Your answer to them should be SPECIFIC. “OK” is not acceptable. You should be able to say “I’m 35% there and have made huge improvements since last month”. If you can’t answer your accountability partner with an answer like that, then it’s time to start over.
5. Dress for Success. Whether you’re working from home, the office, or in the field you must dress for success. It’s understandable that you’ll occasionally have to dress-down for some field work, however; the rest of your day should be spent looking like the success you desire. What does that look like? Well, just turn on news and look at the interviews with the most successful business owners in the world. Amazingly, this does huge wonders for your esteem, others’ perception of you, and how you carry yourself.
6. Control Your Environment. Believe it or not there is a happy-medium somewhere between micro-managing obsessive-compulsion and not giving a flip. The key is in planning, managing, and measuring. If you’re the owner of your business and you’re letting someone else call the shots, then you’ve just allowed them to control your environment. Let’s put it this way, if you don’t control the direction of your life or business, then someone else will control it for you. There’s no such thing as anything else. Taking a healthy approach to asking good questions, learning about your staff’s responsibilities, gauging profitable business relationships, and making decisions to lead can provide a strong sense of control in your life.
7. Exercise Fiscal Responsibility. Let’s be honest here, almost everyone who reads this article is guilty of “NEEDING” something that they actually “WANTED”. Do you NEED that brand new iPhone every time they come out? Where else could that $500 be spent? Did buying that new phone increase your business by greater than $501? Maybe you should have stayed with last year’s model a little while longer.
8. Watch Bloomberg. OK, I’m a bit biased here because this is what I have running in the background of my office daily. Feel free to substitute Bloomberg with your preferred daily news program, but try to stick with something that gives you national and global business updates. Oprah does not fit into this category. The purpose of doing this is to keep your mind sharp on what’s happening in your world. Your world is real estate which happens to be affected by finance, stocks, banks, investments, credit scores, construction, national debt, government policy, and a whole lot more that you should have a handle on.
9. Keep in Touch. Don’t be so busy that you forget who keeps food on the table – your clients. I made this mistake and it cost me a lot of stable clients, relationships, and income. It wasn’t until I started paying more attention to keeping in touch on a regular basis that I realized how much I lost. If you’re not sending out email newsletters, postcards, or picking up the phone to check in with your clients then I guarantee you have and will continue to lose business.
10. Be Excellent. I used to get so frustrated when I would see scummy shark-like business people making big amounts of money. Until I started seeing them go to jail after the sub-prime mortgage meltdown of 2008. That was a huge eye-opener for everyone around the nation that it doesn’t matter how sneaky you are, you can get caught. Instead, I recommend forcing yourself to be excellent in every way. Don’t ever settle for mediocre, good, or even great. It doesn’t matter how high or low your I.Q. is, by reaching for excellence in everything you do I.Q. falls to second place. Push yourself to take the high road. Push yourself to do better. Push yourself to go after that nice watch instead of the Timex (not that I have anything against Timex since I own one. But it’s best served at the gym and not in my business meetings). This is not a recommendation to become materialistic. This is a recommendation to honor yourself, your actions, your appearance, and your friends, colleagues, employees, employers, and co-workers.
100% Guarantee
Here’s my guarantee to you. It’s a 100% guarantee (voided through acts of God, war, and epidemics). If you take these 10 suggestions to heart and wake up every day with these suggestions at the top of your list, and you implement them you will begin to see increases in your business over the next 3 months. Are you up for the challenge? There are over 2,000 members of www.NFSTI.com actively waiting for you on the home page Activity screen to keep you accountable.
Begin Your Accountability.