Today’s Video:   Lead Generation on Contact Page

NFSTI, in partnership with other incredible organizations, is proud to present QuickSEO – a guaranteed, proven marketing program to increase business, boost leads, and simplify daily marketing tasks!

FREE, No Obligation to OUR Expert Members Only: Website Diagnostic Check, Marketing, Promotion, eFlyers, Advertising, Lead Generation, Google Page Ranking and MORE….

WATCH THE INFORMATIONAL VIDEO

NFSTI has utilized the QuickSEO system for several years now to boost its “Website Grade” and its Search Engine Optimization.  After years of research and trial-and-error we were finally able to successfully boost our Website Grade to a 96/100!   What does this mean?  It means that we are climbing up the ranks and place within the top 10th percentile out of millions that are scored on Hubspot’s Website Grader.

Now that we’ve perfected this system within our own organization we’re looking to boost the marketing, search engine optimization, and overall business success of SELECT NFSTI Expert Members.  Here’s who qualifies for the program

AT NO EXTRA COST!

Candidates Must Have the Following to be Considered for the QuickSEO System:

• Be an Expert Member of NFSTI.
• Be in GOOD standing with their local/state real estate commission.
• Be up-to-date on E&O Insurance.
• Have  a website other than a subdomain (examples of subdomains that won’t work:  http://yourname.kw.com, http://yourwebsite.topproducer.com).
• Be willing to participate in the recommendations during the Diagnostic, Enhancement, and Promotion phases of QuickSEO System.
• Allow NFSTI administrators to assist you with each phase of the QuickSEO System by phone, email, and webinar.

Here’s a quick video demonstrating the Video Multimedia that you’ll receive showing the FOUR STEP QuickSEO SYSTEM:

If you are interested in being a part of the QuickSEO System and could use a MASSIVE, QUICK, TARGETED, and AFFORDABLE way to kick-start your marketing into the next real estate market and have the drive to maintain a PROVEN System to overtake the industry in your area, then get started with these  3 Easy Steps:

1.  Ensure that you are an Expert Member of NFSTI by clicking here.

2.  Fill our the Online Application Form for the QuickSEO System.

3.  Upon acceptance into the QuickSEO program commit 100% of your passion, intensity, and focus on doing what the program requires in order to see a MASSIVE spike in your online marketing business.

SUBMIT YOUR ONLINE APPLICATION

(You must first be an Expert Level Member before accessing this form)

Only a few real estate agents have worked out how to use Internet technology to their advantage.  Most agents still operate in the pre-Internet mode. Things are slowly changing but it is taking some time to catch on.

Simply creating profiles on LinkedIn, Facebook, and Twitter does not constitute “using Internet technology to your advantage”.   This is merely the starting point of what should be a large marketing campaign.  In a language that a real estate agents can easily understand, this is like posting a “For Sale” sign in the front yard of your listing.  Yeah, you’ll get a couple of calls from neighbors driving by the house, but you’re not going to sell the property that way.  Instead, you typically take the next step of marketing your listings in the MLS along with other online marketing platforms such as Trulia, ActiveRain, and Zillow.  In the same sense, you should be taking the next logical step of marketing your online presence by making others aware of your existence.  This is achieved through interaction.

There is more than one way to use the Net to your advantage when dealing with large numbers of people through both the listing and selling stages of a real estate transactions. Building and maintaining a good database can be, to some extent, set on auto pilot as people can opt-in and opt-out of the process.  While you’re working in the field drumming up business, managing properties, attending classes your database is receiving automated updates through tools such as AWeber, Constant Contact, or Relenta.  Just remember that you will have to devise a marketing strategy to keep your emails in front of your audience.  A great way to do this is to write a weekly blog of relevance about your area of expertise.

Agents and marketers are now waking up to the value of using video to showcase properties via their websites.  Although this has been around for a while Youtube has made things much easier. Websites such as www.NFSTI.com offer a blogging platform for agents and real estate professionals to post their video footage in front of a targeted audience.   This gives agents a big advantage over many traditional classified-style websites since blogs offer many more options when it comes to details and features.  By networking among agents homes are shared on a quicker, more real-time basis allowing clients to receive rapid updates on inventory or to get that home they’re selling under contract quicker than the competition.

All of these tools also offer instant benefits in search engines and allow for quickly syndicated data for users to subscribe into.  Many agents are only now working out the real advantages of the platform, making it a very  good time to get in early and stamp your authority on a niche area via a blog, social network, or video account.  None of this stuff is rocket science.  It just takes a little patience, perseverance, and dedication to understand the inter-connectivity between each component.

Real estate is still a person-to-person business, but in order to reach the top the smart agents have adapted quickly to the new marketing angles enabled by the Net. What kind of agent are you?

To help better understand the various components of Internet technology and its purpose here’s a quick-reference chart:

*SEO = Search Engine Optimization.  This is the “organic” way to get better online ranking with such sites as Google, Yahoo, Bing, etc.  If you can figure out SEO, you’ll be your own lead generator.

2011 The year that REO is predicted to overwhelm the nation.  With 2 1/2 years behind us, the Subprime Mortgage Meltdown has left its print on the REO industry with moratoria, freezes, shadow inventory, and policy change in record volume.  As a resilient market, the US real estate market is poised for the start of a comeback.  2010 turned out some impressive numbers in states like Arizona and California while Florida continued to feel the pain of it’s regional and state laws.

“Necessity is the Mother of Invention”

During the worst recession since the Great Depression the entrepreneurs of the world have been working overtime in their creative labs.   Incredible technology and efficiency has erupted through changes in marketing, automation, reporting, videography, and design.  Our generation has been privy to a slew of evolutions such as the explosion of social media and online digital marketing, improvements in smart phone technology (I, personally, operate on a Garminfone which is a fusion of phone, GPS, and Google Applications running on an Android platform), and BPO auto-fill to name a few of our industry’s leaps in efficiency.  Let’s be honest here, who would have believed me 5 years ago if I would have told them I had an Android phone – excluding the developers of Android and sci-fi fanatics?

“To Much to Handle”

Regardless of your technological proficiency it’s most likely that everyone reading this article has been completely overwhelmed with technology’s invasion into our everyday lives in the past 3-5 years.  Just 5 years ago it was acceptable to still operate your business under the notion that business could continue to prosper without the bells and whistles of online marketing strategies.  Heck, a hand-shake and a phone call was more effective that any other form of communication.  It still holds true that a hand-shake improves your odds of building a long-lasting business relationship, but when the media posts that staggering numbers of consumers reach for their iPhone or Android and jump on Facebook before ever considering who they do business with it is time to reconsider that strategy.

The overwhelming amount of change that is taking place – from Facebook, Twitter, Groupon, blogs, forums, instant message, Skype, and everything else under the High Speed Sun – is almost unbearable.  Having taken on a role of online digital marketing expert over 5 years ago I can say without a crack in my voice that I have been nothing short of short-circuiting in the last year in my attempts to harness in everything that is critical with the future of business while leaving behind the white noise of fly-by-nights like Google Buzz.  Let me reiterate at this point that THIS IS WHAT I DO FOR A LIVING….Full Time.   My sympathy goes out to the millions of entrepreneurs in the country, excuse me, the WORLD who have to think about their niche AND try to harness in these changes.  Quite frankly it’s grounds for pleading insanity.

“Taking over the REO Marketing Business”

While it’s a bold statement (some may even think of it as preposterous) I am staking claim on the highest bar ever set for REO Marketing Performance in history.  It has been somewhat of a no-brainer to be successful in the REO training and networking business between the years 2008 and 2010.  Let’s face it, everyone wanted the knowledge and getting new business was not all that difficult.  A new REO or Default Servicing training company was popping up faster than anyone could keep track of.  Fast-forward to now and you can see that the internet is a proverbial ghost town of these businesses.  The reasoning is simple:  It’s challenging now.  But, I am always ready for a good challenge and I feel more incredible about NFSTI than ever before.  Our training, our technology, and our ability to provide top-tier service to the masses is better than ever before.  Through fire we’ve been refined and the agents and brokers get to benefit from it.

We’ve taken the ability to leverage every type of technology mentioned in this article and stream it through one centralized location while simultaneously offering training, certification, marketing assistance, and lead development.  I’m not sure, but I think we have something great here.

Best of luck to everyone in 2011 and may the best entrepreneur win.